Articles by Ami Ciccone

European Fashion Brands Stretch Black Friday into a Month-Long Discount Period, Study shopping-&-fashion

European Fashion Brands Stretch Black Friday into a Month-Long Discount Period, Study

Black Friday in Europe is no longer a one-day flash sale. The 2025 season shows a clear shift toward longer discount periods and tighter promotional strategies. Most fashion brands are pacing themselves, not racing toward steep markdowns. They are spreading offers across weeks to keep shoppers active from late October through early December. However, the […]

Ami Ciccone December 11, 2025
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How the Global Matcha Craze Is Drying Up Supplies luxury-&-lifestyle

How the Global Matcha Craze Is Drying Up Supplies

Matcha is everywhere right now. You see it whipped into creamy lattes, swirled through ice cream, dusted on doughnuts, and even mixed into face masks. TikTok’s #matchatok has racked up millions of views, fueling demand from cafes, influencers, and health junkies across the globe. But here’s the problem. As the world gets obsessed with matcha, […]

Ami Ciccone August 13, 2025
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